Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area.
Your Google Business Profile listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.
The more Google reviews you have, the better you rank among your competitors on Google. Getting reviews and being active by answering them will boost your local search rankings. The more reviews you have, the more Google will reward you.