Profit vs Cash

In twenty twenty-five alone, almost twenty-four thousand UK companies entered formal insolvency. Many of them weren’t unprofitable. They simply ran out of cash at the wrong moment. This video unpacks the most common paradox in small business finance: profitable on paper, squeezed for cash in real life. It explains why profit and cash are two different numbers, how timing on sales, VAT, tax bills, drawings, and big purchases quietly drain the bank account, and what working capital and the cash conversion cycle really mean for day-to-day survival. It finishes with the simple discipline that keeps owners ahead of the next squeeze: reading the profit and loss alongside a short, twelve-week cash flow forecast.